For as long as I can remember, I’ve been answering: “happy.”
DAILYHAP.COM EXECUTIVE SUMMARY
DailyHap.com is a content-based website designed to create a community of happy people and encourage people to openly, genuinely pursue happiness. It will guide people to achieving happiness one day at a time.
Empowering people to be happy is achieved through a daily action item (“do this task”) with links to related articles and reasoning for the task. Users then complete the action item and get different points for how it’s verified: based on integrity, a photo, a check-in, and so on. There are four areas of happiness–body, psych(ology), style, and belief; users try to “level up” their happiness by completing each day’s action items. The idea is to get people engaged with a gaming mentality, and keep them engaged through the community they find/create/meet on the site.
Content categorization and navigation is tied to user behavior, ultimately relying on the community to determine content relevance and priority. This goes beyond socially curated content and into intuitive browsing.
The site will be monetized through three revenue streams, though new streams will be pursued whenever possible. The first three will be: a) sponsored and promoted content, b) traditional web advertising including PPC and banner advertisements, and c) affiliate sales of highly vetted products. Ads, partners, and affiliates will be clearly marked and meet both editorial and ethical standards.
A final note: What is happiness? As an individual’s own definition of happiness varies, DailyHap measures happiness in terms of small actions that lead to happiness. The nature of the user choosing which tasks to complete and which to skip allows the site to measure their own progress on their own definition of happiness. As happiness changes, ebbs, and flows, the site will always be relevant to the user as his or her needs change.